San Francisco · lundbergdesign.com · 415.695.0110
Architectural design is an inherently "arrogant" act. This has nothing to do with the personality of an architect (although some of them deserve that adjective), but is really a result of the fact that because of the dynamic created in hiring a creative professional you end up with someone who is saying "my ideas for this project are better and more creative than yours." No matter how humbly this is presented, in the end that is the equation. On the other hand, when you build an object, no matter how much money you charge for it, you are still turning over something you built with your hands.…

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